Designed for the modern urban household, this compact and 360-degree rotating organizer blends functionality, aesthetics, and sustainability into one seamless kitchen accessory. It helps declutter limited spaces, making spice storage more efficient, organized, and visually appealing.
Objectives
The primary objectives of our project are to create a functional and visually appealing spice rack that optimizes space, uses eco-friendly materials, and is ergonomically designed for ease of use. We’ve also focused on staying within our defined budget and delivering a complete prototype, along with branding and marketing assets. From concept to execution, our goal was to keep the user at the center of our design decisions.
Socio-Economic Benefit
Our project is built around four core values or socio-economic factors;
First, Sustainability — we prioritize the use of echo-conscious materials and responsible manufacturing processes.
Second, Functionality — our design is highly practical, ensuring easy access and usability.
Third, Aesthetics — the product looks modern and elegant, blending seamlessly with contemporary kitchen decor.
And finally, Innovation — we’ve created a smart, simple solution that addresses a common household problem in an effective way.
Methodologies
Our business model is centered around a clear value proposition: stylish, space-saving spice storage. Our target market includes urban home cooks, students living in dorms or apartments, and cafes or small eateries that prioritize organization.
We plan to generate revenue through direct online sales and wholesale distribution. Our marketing strategy includes promoting the product through Instagram and Facebook ads, influencer's unboxing videos, and blog content.
Our sales channels will include Shopify, Daraz, kitchen expos, and local kitchenware stores.
Outcome
In outcome, our rotating spice rack is more than just a kitchen accessory — it’s a thoughtful solution to everyday problems, crafted with care and purpose. We believe it strikes the perfect balance between form and function while staying true to our values of sustainability and innovation. Thank you for your attention — we hope you’re as excited about this product as we are!
